Have you ever walked into a store and immediately felt drawn to a product simply because of its packaging? Chances are, you have. In the world of cosmetics, packaging plays a much bigger role than you might think.
In the evolving world of beauty, packaging plays a crucial role in defining brand identity, sustainability, and consumer experience. The latest innovations in beauty packaging are driving a significant shift toward innovative solutions.
In an industry where appearance is paramount, cosmetic packaging plays a vital role in ensuring safety, quality, and compliance with various legal standards. Cosmetic packaging regulations, therefore, are more than just guidelines.
Packaging plays an instrumental role in the cosmetics industry. As the primary interface between the product and the consumer, cosmetic packaging doesn't only serve to protect the product inside but also acts as a powerful tool for branding and marketing.
Smart packaging links the packaging world to the technology industry and benefits brands, retailers and customers alike. Find out more here!
In 2021, the packaging industry witnessed a series of transformative trends that reshaped how products were presented and delivered to consumers. The year also saw a marked rise in innovative packaging designs that caught the consumer's eye and prioritized functionality and user-friendliness.
Check out these 5 perfume packaging ideas that can enhance the experience your fragrance is looking to build for every consumer.
Sustainability has become a cornerstone of modern business ethos, extending beyond the core products or the cultivated brand image. It encompasses an holistic approach that includes every aspect of a company's operations, with packaging playing a pivotal role.
Minimalistic designs give your packaging a clean look and focus on important aspects of your brand you want to highlight. Here are 5 minimal packaging design ideas!
In today's saturated market, generic packaging simply doesn't cut it anymore. You also need to stand out to keep your customers locked in. That's why branded packaging is key - It not only helps to differentiate your products from competitors, but also reinforces brand loyalty.
2020 has proven to be a revolutionary time. Brands are changing the way they design their packaging and shaping the use of materials. Here are this year's top 5 packaging trends.
Is your sustainable packaging being made in an ethical way? Here’s 4 questions to ask your supplier about your ethical packaging processes.
Is your packaging really eco-friendly and sustainable? Find out by asking your packaging manufacturer these 4 important questions.
COVID-19 is having a major impact on the packaging industry. Factories are tackling a slowdown in production while ensuring workers’ safety. PackMojo analyses the emerging trends.