Pantone is a color matching system used in printing. Pantone packaging refers to packaging printed with specific Pantone colors to ensure color accuracy and consistency.
Pantone packaging refers to the use of the Pantone Matching System (PMS), a standardized color reproduction system widely used in the printing industry. By utilizing specific Pantone colors, brands can achieve a high level of color accuracy and consistency across their packaging materials. This is particularly important for maintaining brand identity and ensuring that logos, graphics, and other design elements are represented in true, vibrant colors, regardless of where or how they are printed. The use of Pantone colors in packaging is synonymous with quality and precision, making it a preferred choice for brands seeking to make a lasting impression through their packaging.
Learn more about the difference between PMS, CMYK and RGB here.