Packaging, when done right, is a perfect union of form and function. Since it plays a role in everything from marketing and brand differentiation to protection and ergonomics, brands should not overlook the importance of packaging. Keep reading for more on designing packaging for success.
Jewelry is a large but oversaturated market. As such, packaging jewelry becomes important not only to protect these often fragile goods, but also for marketing and brand differentiation. Here are some ideas and customisation options to consider when creating branded jewelry packaging.
Packaging is first and foremost functional: it helps products get from point A to point B undamaged. It goes without saying that when shipping fragile items, protective packaging becomes even more crucial. Here’s a step-by-step guide on how to pack glass for shipping.