For skincare & cosmetic brands, one of the most important parts of building trust with customers is to have good quality products. Because these products come into direct contact with our skin, there's no room for error.
Cosmetic packaging is a significant aspect of the beauty industry, serving to protect products while also showcasing their allure. It often plays a big role in consumer decisions due to its visual appeal and functionality.
Equally as important as having good quality skincare products is the packaging that comes with it. Given your customers will interact with your packaging first, it's imperative that the quality of your packaging matches that of your products.
After all, if your packaging doesn't impress customers, what will they think about your product?
When it comes to your own skincare packaging, think about how you can tell your brand story and values. Get creative with different font styles and choose colors that easily help customers identify your brand.
To give you some inspiration, here are our top 5 favorite minimalist packaging designs for skincare brands.
Twiggie & Rose
Twiggie & Rose is a natural, organic, and high-performance skincare brand. The folding carton box design in a vintage color pairs beautifully with the logo and fine image prints as a subtle and feminine brand. The detailed top tuck flap also gives customers a unique way of unboxing. They've also used rose gold foil stamping, giving their packaging a subtle, sophisticated look.
One look at Skinsmiths' packaging and you can tell they're all about the detail. Their folding carton boxes are printed in colors that represent different skintones. Their logo is in black, bold typography that's balanced with softer, minimal text for its product descriptions.
What's unique about their packaging design is how they've combined the use of uncoated paper and printed paper to represent the application of protective skincare products. The skintone colors are printed on an uncoated board, which is in then over-printed with a gloss finish, which is similar in texture to the feeling of applying skin lotion.
Henua is a premium, organic skincare brand that has set out to create skincare products that are balanced, pure, and bring bliss to everyone. Rather than going for the classic folding carton box, Henua opted for a sturdy magnetic lid rigid box with a custom cut out insert to securely hold its product in place.
Their minimalist black and white design makes a statement on its own, and it becomes clear very quickly that everything about Henua is luxurious and premium.
Wildsmith Skin provides sustainable skincare products by using plant derived bioactives, botanicals, and minerals. Instead of the standard custom box, Wildsmith Skin used custom printed cardboard tubes to store and protect its products. These custom tubes are made with sturdy cardboard and natural, textured paper uncoated with finishes. Printed with just black ink, Wildsmith is able to keep their packaging minimal, simple, yet eye-catching.
Two22 is a high-end skincare line that provides every customer with a personalized serum based on their skin type and genetic data. To package these securms, Two22 used folding carton boxes and added subtle yet aesthetic details to their box. From the foil stamped logo to the embossed outline of a serum bottle, Two22 knows a thing or two about packaging design. They've maintained a simple, minimal look with the white exterior, complementing this with a pop of color on the inside of the box.
Check out some of our other weekly favorites!