What is foil stamping in packaging?

Foil stamping, also known as hot stamping, is a printing method that uses heat and pressure to add a layer of foil film to your material. The most common type used in packaging and print is a shiny metallic foil stamp (e.g. gold, rose gold, silver). Foil stamping can be used to add a premium and lustrous feel to your brand, but because additional processes are required for foil stamping, there is an added cost for it.

Foil stamping in packaging is a distinctive printing technique that employs heat, pressure, metal dies, and foil film to imprint shiny designs and graphics onto various materials. This process adds a luxurious and sophisticated touch to packaging, making it especially appealing for premium and high-end products. The reflective and textured finish achieved through foil stamping enhances the visual and tactile appeal of the packaging, contributing to a memorable unboxing experience for the consumer. Whether used for logos, text, or decorative elements, foil stamping is a sought-after method for brands aiming to elevate their packaging aesthetics and make a lasting impression on the market.