What is foil stamping in packaging?
Foil stamping, also known as hot stamping, is a printing method that uses heat and pressure to add a layer of foil film to your material. Foil stamping can be used to add a premium and lustrous feel to your brand, but because additional processes are required for foil stamping, there is an added cost for it.
Foil stamping in packaging is a distinctive printing technique that employs heat, pressure, metal dies, and foil film to imprint shiny designs and graphics onto various materials. The most common type used in packaging and print is a shiny metallic foil stamp (e.g. gold, rose gold, silver). This process adds a luxurious and sophisticated touch to packaging, making it especially appealing for premium and high-end products.
The reflective and textured finish achieved through foil stamping enhances the visual and tactile appeal of the packaging, contributing to a memorable unboxing experience for the consumer. Whether used for logos, text, or decorative elements, foil stamping is a sought-after method for brands aiming to elevate their packaging aesthetics and make a lasting impression on the market.
