Design, finishes & printers

Everything related to packaging design, finishes, and the printers we work with.


What format should I provide my artwork to you in?

Please send us your artwork in a dieline file (PDF or AI format) that can be edited in Adobe Illustrator. Please keep the dieline as a separate layer in your AI file, and be sure to follow all of these dieline design tips to ensure your artwork file is production-ready.

What colors can I print in?

We support print in CMYK and Pantone colors. Please note that printing in Pantone comes at an additional cost. Learn more about what colors are supported for orders made online.

Can you provide me with a dieline template?

Dielines are provided after you've placed your order for a sample or production.

What is foil stamping?

Foil stamping, also known as hot stamping, is a printing method that uses heat and pressure to add a layer of foil film to your material.

What is embossing?

Embossing is the process of creating a raised image or design on paper. An embossed logo or text would be slightly raised off the paper, and is achieved by pushing a metal die into the substrate/paper from underneath.

What type of ink do you use?

We use soy-based ink for all print!

What are the differences between RGB, CMYK and Pantone?

RGB colors are made by mixing light beams of 3 colors, with computer screens displaying colors using RGB color values. CMYK (Cyan, Magenta, Yellow, Key) is a process color made by mixing inks during the print process. Four primary inks are mixed to form your desired shade, and these form the CMYK color system. Pantone is a spot color and these are premixed colors that have higher consistency and accuracy when printing.

What are bleeds in printing?

Bleeds are the areas of print that extend beyond the edge of the cut or fold lines of your packaging. Bleeds account for any slight movement in paper when it's being printed or cut, and therefore helps minimize the likelihood of having any unprinted edges.

What is debossing?

Debossing is the process of creating a depressed or indented image or design on your paper. A debossed logo or text would be slightly indented into the paper, and is achieved by pushing a metal die into the substrate/paper from the top.


What is soft touch?

A soft touch finish is a finish added to your printed artwork that gives your packaging a velvety feel. It can be applied as a soft touch varnish or soft touch laminate. Soft touch finishes can be provided at an additional cost.


What type of printers do you use?

PackMojo uses a combination of digital printers and offset printers (lithographic printers) for most production orders. We can use flexographic printers upon request. Please get in touch with us first!

What is offset printing?

Offset printing, also known as lithography or lithographic printing, is a common printing technique in which the inked image is transferred from a plate to a rubber blanket, which is then rolled onto the substrate (paper). Offset printing is commonly used to print in bulk and yields the highest quality print in terms of color, sharpness, and crispness.

What is flexo printing?

Flexography, also called "Flexo", is a printing process that transfers ink from the plate directly to the substrate, which in this case is paper or other material you are using for your packaging. An easier way to think of it would be as if you're stamping something - the plate acts as the stamp. Flexo can support printing for large quantities and is much cheaper than offset printing since there is no need for an extra medium during the printing process. However, the print quality is lower than offset printing and you will have challenges producing detailed designs and multiple colors.

What is digital printing?

Digital printing is most commonly used to print small scale jobs. Digital printers don't rely on plates, but rather on toners and cartridges, similar to a printer you would have at home. Digital printers work with CMYK colors only (no Pantone), and print quality/color accuracy isn't as great as offset printers. If you have a smaller budget and need lower volumes, digital printing would be a cost-effective option.