Custom box inserts are a packaging solution used by brands to present their products. With the possibility to be made from a variety of materials such as foam, pulp, corrugated materials, and more, they are often used also to protect products during transport. Not only do custom box inserts have aesthetic and practical benefits, but they can also help to bring your packaging to the next level.
With the growth in popularity of unboxing videos and word-of-mouth marketing through social media, beauty brands can often turn to packaging to maintain competitiveness. Cosmetic companies are seen using custom box inserts for various uses. From packaging gift sets to designing PR packages, custom box inserts are often used across packaging within the cosmetic industry. They can be used as inspiration when developing design ideas for your own packaging and exploring how custom box inserts can benefit your brand.
Make A Bold Statement
As an additional piece to your packaging, custom box inserts allow you the opportunity to add a pop of color to your packaging. By choosing a bold design for your custom box insert, your consumer's eyes are immediately drawn to the interior of your package where your products rest. They can act as a pleasant surprise for your consumers contributing to a more enjoyable unboxing experience.
Nēmah, a sustainable skincare brand, uses custom box inserts to highlight words that illustrate the brand’s values. Since their belly oil bottle is brown, similar to the main magnetic rigid box packaging for the product, the use of a pale yellow custom box insert breaks up the monochromatic color, allowing the product to still stand out within the box as a result of the stark contrast with the product itself.
ERHA Skincare, an accessible skincare brand, utilizes a fun and cartoon-like design on their custom box insert, which stands out against the pink magnetic rigid box. This eye-catching design is not only adorable and share-worthy, but also immediately draws your attention to the products within the box. With companies such as PackMojo that allow you to fully customize your packaging, the possibilities are endless!
Communicate Your Commitment To The Environment
A product’s packaging is not only used to reflect a product but also a brand’s values and ethos. By opting for kraft materials for packaging, beauty brands can lead buyers to acknowledge their prioritization of making low-impact choices and using natural products. With 71% of consumers actively choosing products due to their packaging’s sustainability factor, kraft packaging can be a good way to drive sales, bolster brand image, and encourage brand loyalty.
By choosing to use kraft packaging, cosmetic companies don’t automatically have to forfeit the value brought by a custom box insert. Origins, a skincare brand using natural ingredients for advanced skincare adds designs to their kraft custom box insert, to inform their consumers about their products whilst adding a pop of color!
With the rise of minimalism and quiet luxury within the cosmetic industry, beauty brands may also choose to take a minimalist approach. Bareaya, a French brand creating zero-waste vegan products, kept their custom box inserts simple by omitting design thus placing the utmost attention on the products and allowing the products to speak for themselves while reaping the functional benefits of the custom box insert.
Educate Your Consumers On Your Products
With custom box inserts, printable real estate gets increased allowing brands to communicate more product or company information to their consumers. Custom box inserts allow for the added benefit of holding your products in place, enabling brands to control where the products are in relation to the design such that they seem like an interactive element within a greater design.
Kiehl’s, a skincare brand that prides themselves on their focus on science and nature, designed the custom box insert for their PR package to communicate the purpose and efficacy of their products. By having it all in one place, they make it easy for consumers to immediately gain a better understanding their products.
Other brands such as NIOD, a brand providing non-invasive dermal science products, may choose to take a more minimal approach by simply outlining the name of the product, making it clear for consumers during the unboxing process, therefore eliminating the process for confusion between products.
Add An Interactive Element to Your Packaging
Having an interactive unboxing experience helps to add a fun and playful element to your packaging. Research has found that packaging that invokes multiple senses can help to build more positive emotions. These positive emotions can lead to more memorable unboxing experiences that not only leave a longer-lasting impression on consumers but also increase the probability of them sharing their unboxing across their social media.
Not only do custom box inserts allow your products to feel like interactive elements within a greater design, but beauty brands have also gotten creative with implementing custom box inserts in their design for interactive packaging. For example, this packaging by Pixi Beauty, a brand creating easy-to-use youth-enhancing cosmetic products, implements a spinner into their custom box insert. This playful and fun unboxing experience allows the packaging to stand out leading to more consumers sharing their packaging and products.
Leverage Their Practicality For Organization & Protection
In addition to the value custom box inserts bring to the visual appeal of a packaging’s presentation, cosmetic companies can choose to utilize them for their functional ability to protect and organize products within. Compared to box dividers, custom box inserts are designed with your product in mind. As they are molded around your products, they are ensured to be secured in place and protected.
With the uprise in glass bottling for cosmetic products, protective solutions such as custom box inserts can help prevent products from breaking and leaking. Shamsi, a consumer brand specializing in Ancient Egypt-inspired products, uses a custom box insert in a rigid box to package their perfume. The custom box insert helps to prevent any leakage or movement during shipping thus protecting the perfume bottle.
Custom box inserts can also help to organize your products within the packaging. Not only will this seem more aesthetically pleasing, but it will also ensure that smaller products do not get lost within the packaging. Drunk Elephant is Emma Chamberlain’s cosmetics company focused on selecting biocompatible formulations that are research-backed and skin-friendly. With the help of custom box inserts, they can ensure that the smaller products in their generous PR package don’t get missed!
Appear Luxurious & Make Your Consumers Feel Important
By using custom box inserts to visually organize and protect your products, brands are able to show their attentiveness to details. Showing that the products are handled with care can exhibit the importance a company places on the consumer experience making buyers feel important. In addition to this, cosmetic companies are seen to use visual additions to custom box inserts to increase the perceived value of their products, making them appear more elegant and opulent.
You can do this by adding different materials to your custom box insert. Rare Beauty, Selena Gomez’s cosmetic brand aiming to break down unrealistic expectations of perfection, does this by adding a pink cloth to their PR package’s custom box insert. This makes the products seem more delicate and precious, therefore making them appear more deluxe.
This can also be done by adding intricate designs to your custom box inserts. To add prestige to their packaging, LUNASCENT, a US skin tools brand designed for busy individuals, adds unique details to their custom packaging. The precision in details can bring buyers to realize the attention and care they put into their packaging. The well-thought-out nature of this packaging can also help buyers feel important and cared for.
Closing Thoughts
Custom box inserts have a plethora of benefits that result in them being implemented in packaging across the beauty industry for various reasons. Their ability to provide increased opportunities for messaging, enhance the unboxing experience, and protect products within make them a common choice for brands looking to increase their brand loyalty and customer retention.
Though getting custom box inserts can seem daunting and intimidating, PackMojo makes it easy with our structural design service. Simply get a quote, let us know your design requirements, and let our structural design experts handle the rest! Custom-engineered around your products, they’re guaranteed to fit your products like a glove. With low MOQs, you can rest assured that regardless of your size, high-quality custom box inserts are possible for you! Explore custom box inserts now or read more about other brands’ experiences with us!