At the intersection of art and e-commerce, Studio Ethur Ethur is a design agency that helps CPG & hospitality companies with brand building.
Studio Ethur Ethur designed a complete packaging concept for Solento Tequila's 4th SKU, Extra Anejo, which is aimed at targeting a mature, upscale, and refined audience. A sleek, monochromatic magnetic rigid box is used to package this luxury set, and includes sophisticated details such as black foil stamping and a velvet-textured soft touch finish. Inside the box, the tequila bottle and 2 crystal tumblers are held securely in satin-lined foam inserts, which not only keep the items well protected, but also provides a beautiful and premium product experience.
Our partnership with PackMojo was instrumental to the process of concepting, building, testing, and manufacturing a premium packaging experience. The customer service and attention to detail were a true testament to what should be the bar for packaging manufacturing, as the team provided solutions to problems, constructive feedback, and timely responses that led to a successful launch of the Solento Extra Anejo product.
