This is a technique where UV coating is applied to a specific area (or “spot”) of a printed piece, adding shine and depth to specific elements on the packaging.
Spot UV packaging employs a technique where UV coating is selectively applied to certain areas of a printed piece, resulting in added shine and depth to those specific elements. This method is instrumental in highlighting particular features or details on the packaging, thereby drawing attention and adding a touch of luxury. The contrast between the glossy UV-coated spots and the matte or uncoated areas creates a visually appealing and tactile experience, enhancing the overall perception of the product. Utilized across various industries, spot UV packaging is a popular choice for brands aiming to elevate their packaging design and make a memorable impression on consumers.