For the exterior of the base tray, designs on the base bottom and the base side above the bottom (which should be the side further from you) will maintain the same orientation. Inverse from the lid, designs on the base tray's left side will need to be rotated 90 degrees anti-clockwise whereas designs on the base tray's right side will need to be rotated 90 degrees clockwise. Finally designs on the last side, shown here below the base bottom, will need to be inverted.
Remember that with full cover rigid boxes, these four side walls will not be visible when the box is closed.