PackMojo

What does DPI mean in packaging?

What does DPI mean in packaging?

DPI stands for Dots Per Inch. It’s a measure of printing resolution, indicating the number of individual dots that a printer can create within a linear one-inch space.

DPI, or Dots Per Inch, is a vital metric in packaging, representing the printing resolution of an image. It indicates the number of individual dots a printer can produce within a linear one-inch space, directly impacting the clarity and detail of the printed image. A higher DPI value corresponds to greater detail and sharpness, essential for achieving high-quality visuals on packaging. Understanding and utilizing the appropriate DPI is crucial for brands to ensure that the packaging accurately conveys the design intent and appeals to consumers through crisp, high-definition imagery.