The packaging design itself can have a significant impact on the success of the product - it should be designed in such a way that reflects the brand’s personality and values. It is also important to ensure that the design is eye-catching and that it stands out from other brands in the market.
The color palette, font and imagery should all be cohesive with the rest of the brand's identity. The design should be appealing to customers so they are more likely to purchase it. Aesthetic factors such as shape, size, color, texture and material can all influence this decision making process.