Packaging is an essential part of branding a product. Customers are most likely to pick up a product that has customized and sleek packaging design. Within the fitness industry specifically, there are several options to choose from: from mailer boxes, to corrugated or luxury options, the alternatives for fitness brands are plenty. If you’re interested in case studies for fitness brands, you can find one here.
This type of personalized packaging can sometimes be more expensive and take a little longer to design than regular wholesale boxes, but it’s often worth it because it will set your business apart from competitors. Customers are less likely to buy products if they don't like the packaging.
It is often overlooked, but the outer packaging is your only chance to make an unforgettable first impression.