Investing in customized packaging can be an important strategy for small businesses operating in beauty and makeup. A well-designed package can be the difference between a customer buying a specific product and deciding to buy a different product. By giving customers a customized experience, they are more likely to trust the brand, and be drawn to the products. This is because they will feel like the company cares about quality, and therefore reflects this in the packaging as well. Ultimately, well designed packaging can enhance the appeal of your beauty products and drive more sales and ROI.